Save the date for November 29, 2022. GivingTuesday is quickly approaching! If you haven’t started preparing already, it’s time to get yourself on track for this proven successful day of giving. Some of you may be asking: Is GivingTuesday even worth participating in? The short answer is YES! See for yourself and check out these stats below from the GivingTuesday 2021 Impact Report.
Nonprofits all over the world will be participating in GivingTuesday, so it’s important to let your organization stand out from the crowd. Here are a few ways to help you get started and do just that.
Set a Campaign Theme
GivingTuesday is a unique day of giving in itself, but one of the best ways to stand out is by tying it with a campaign theme. You want potential donors to hear a story about your organization, rather than solely relying on the theme of GivingTuesday. By sharing a story of direct donation impact and some photos, you are guaranteed to receive more donations.
For example, which of these posts compels you to donate more?
Utilize Social Media
Start getting your donors and supporters ready for GivingTuesday by promoting the big day on social media at least a week before. Utilize storytelling, visuals and encourage people to share your posts as much as you can! Be sure to utilize the #GivingTuesday hashtag in all of your posts for some bonus exposure.
Posting videos, photos and eye-catching graphics rather than some text and a donation link is much more beneficial to your social media engagement. Need help designing some graphics? GivingTuesday makes it easy by providing a toolkit of premade GivingTuesday graphics and key messages. Check it out here.
Host a GivingTuesday Peer-to-Peer Campaign
One of the best ways to reach new supporters is through peer-to-peer fundraising. This unique way of fundraising allows your organization and supporters to collectively work together to raise money while expanding within new networks. Why not make it a competition and see which group can collect the most by the end of GivingTuesday?!
Set Up a GivingTuesday Text2Give Campaign
With a 98% open rate, texting is one of the best ways to get your fundraising page out there. Sign up for Text2Give with DonorView and text your constituents your GivingTuesday fundraising page! To do this, we provide you with a number in your area code and you will simply choose a code for constituents to text and subscribe to your communications. Contact firstname.lastname@example.org to get things set up before the big day.
DonorView is here to help you every step of the way this GivingTuesday. Check out our year-end fundraising toolkit packages today!