Engage New Donors with this Technique

How you can leverage the power of a peer-to-peer campaign to engage donors and raise funds.

One of the most significant recent trends in the nonprofit industry has been the rise of crowdfunding donations. These campaigns focus on fundraising by encouraging people who believe in your cause to help you fundraise. It is a popular approach used by nonprofits like the Huntington Disease Society and the National Organization for Albinism and Hypopigmentation. Peer-2-Peer campaigns can be a great way for you to turn your board members and donors into active fundraisers for your organization. We have some powerful tips to help make your next peer-to-peer campaign a success.

1) Identify a cause

Your nonprofit likely focuses on a lot of things. One of the most important things to do when your setup your crowdfunding campaign is to focus on a mission that has broad public appeal. Having a simple, clear cause will help your donors set up their fundraising pages and it will make it easier for them to encourage their friends, co-workers, and family members to donate to your cause.

2) Collaborate

Peer-to-Peer campaigns are all about unifying people to help with you cause. These campaigns can be a great way to encourage collaboration. Your Peer2Peer participants can create teams with fun names, unique fundraising goals, and creative marketing strategies. Building teams can also encourage healthy competition which will help you raise more money.

3) Post On Social Media

Share details of your peer2peer fundraiser on all platforms available to you including your Website, Email, and Text marketing campaigns. Social media can be one of the most powerful outreach tools available to a nonprofit. This is an audience of people who are already inclined to support your cause. Carefully targeting and engaging these people can help your peer-to-peer campaign soar to new heights. Making sure peer-to-peer campaign donation pages are sharable by individual members as well as teams is critical as it will help your teams interact with potential donors more easily.

4) Make your Campaign Interactive

One of the most effective ways to keep your teams engaged is to make sure that there are continuous incentives. Keep a real time leaderboard on your website and social media. Giving badges at certain achievement levels can also help significantly in keeping your donors and teams engaged. This will help create some friendly competition and encourage a continuous stream of donations. Additionally, consider giving a prize to the winning team or teams or when certain team or individual meet certain milestones. T-shirts are a great prize, as they are often inexpensive and can serve as advertising for your organization.

5) Don’t Give Up

Fundraising and donor retention are some of the hardest things any nonprofit must deal with. Inevitably there will be a small number of teams or individuals who may get discouraged and will stop fundraising midway through your campaign. This is NOT the end. Even though your peer2peer participants are doing a lot of the marketing for you and raising money on your behalf, there should be a significant effort by your nonprofit to stay engaged with your participants and help your teams raise money. While it’s important to track your leader board, it is equally important that you reach out with a message of encouragement to individuals and teams who may be struggling to raise funds. Ask them if they need help meeting their fundraising goal and do your best to assist them. Coach them with simple steps such as sending out emails to 10 people they may know or help them with a personal narrative about why they are passionate to raise money for you.

If you keep these tips and tricks in mind you are well on your way to running a very successful Peer-To-Peer Campaign. If you looking for a software that offers all of these features? We have great news! DonorView is the #1 Nonprofit Growth Software. Sign up for the demo today!

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