For the month of January, we will be diving into unique trends that your nonprofit should be prepared to implement in 2022. To start, we’ll kick things off with how you can optimize your nonprofit in the technology world.
It should be no surprise that your organization has to use technology to make the most of your goals and mission. In a world that requires flexibility and convenience, having technology that allows you to manage your nonprofit all in one system is most important.
Your Social Media Presence is Critical
In 2021, reports show there were over 4.48 billion users on social media. If your nonprofit isn’t on social media, you’re missing a huge target audience that would otherwise be supporting your cause and mission. Social media is one of the first places people will go to look at your organization’s presence. If you are barely posting or not posting at all, people are already making an assumption about your organization. You need to consistently post, engage with followers and spread your mission on social media so you are meeting current and future supporters where they are at.
You might be asking: What can I post on social media?
- Promote fundraising campaigns
- Highlight your volunteers, animals, shining stars, etc. that make your organization worthwhile
- Share videos from events, day-to-day activities, etc.
Check out this list for more social media post ideas for specific platforms.
Pro Tip for Animal Shelters: A huge viral trend on the rise is using TikTok to share and promote adoptable animals. Check out this shelter worker who gained over 2.4 million followers just by posting adoptable animals at her shelter.
More Videos, More Donations
A huge area to get hip in this year is with video marketing to your donors and supporters! Just check out the stats from this Google study here:
- 79% of donors surveyed reported that online video ads were the most useful online media marketing they were exposed to.
- An impressive 57% of people who watch a video for a nonprofit go on to make a donation.
Some ways to engage with more video content?
- Get on Tiktok — In 2021, there was a huge increase in the number of nonprofits on TikTok. In 2022, there are projected to be over 755 million TikTok users, so don’t delay!
- Instagram Reels — Not ready to learn a new platform like TikTok? Hop over to Instagram and start creating Reels. This is essentially Instagram’s version of TikTok videos. With over 1 billion Instagram users, you are bound to find some key supporters this way!
- Go Live — Facebook and Instagram allow you the ability to go live on video and reach a direct audience! This is a great tool to utilize when promoting an event or campaign.
Upload a video along with your next fundraising campaign and you’ll see a difference!
Be More Mobile-Friendly than Ever
The number of smartphone users is expected to jump to 301 million in 2022. For this reason, your organization should be as mobile-friendly as possible. Here is a list your organization can check off to ensure you’re being as mobile-friendly as possible to reach more supporters.
- Online donations- Many people will see your fundraising campaign on their phones. Ensure your donation page and website are both compatible on mobile when accepting donations!
- Text2Give Donations- Sign up for Text2Give and allow donors to give directly via text message.
- Forms/Sign-Ups- Looking to recruit new volunteers or members? Make sure you have digital forms these supporters can fill out at home! DonorView gives you the ability to customize and create your own mobile-friendly forms in just a few clicks.
