8 Steps to a Successful Peer-to-Peer Fundraising Campaign

Peer-to-Peer Fundraising is a unique way to allow your organization and supporters to collectively work together to raise money while expanding within new networks. Spring and Summer are some of the most popular seasons to launch peer-to-peer fundraising campaigns. This is because this unique way of fundraising can be incorporated into your organization’s events like 5ks, golf-a-thons, birthday fundraisers, etc.

Looking for some tips to ensure your next peer-to-peer fundraiser is a success? Follow along with these tips below.

1. Allow Fundraisers to Tell Their Story

It’s important to give your supporters the space to tell their stories and why your organization means so much to them. Whether they use your services or volunteer, they’ve all been impacted in one way or another and have special stories to share about your organization. These stories will resonate with their network of friends and family, which in return will broaden your audience and pool of donors. DonorView allows your fundraisers to create their own page that includes a description, photo gallery, goal chart, supporter list and more! Your story might even encourage others to join in and fundraise too.

2. Amplify on Social Media

One of the best ways to get peer-to-peer pages out there is to have your supporters share them on social media. If your supporters post their peer-to-peer campaign page on social media along with their stories, this is the perfect time to share their posts on your organization’s page as well. This allows people to see how much of an impact your organization has made in many different lives, all while raising money for your cause.

3. Get Your Strongest Supporters Involved First

In order to see successful results, it’s important to have a strong foundation of participants in your peer-to-peer campaign. Start by recruiting your past strongest supporters, volunteers and board members to make a peer-to-peer fundraising page. The more people excited to participate from the beginning will cause a greater turnout for donations and other participants.

4. Provide a Guide

Some of your fundraisers might be new to peer-to-peer fundraising or maybe even uncomfortable asking for donations. Sometimes all your supporters need is some guidance. Start by providing them with instructions on how to easily set up their fundraising page. Then, give some post ideas to go along with their stories for social media. For example, $20 can help supply a family with food for a week, $10 helps a child get enough school supplies for the year, etc. Small things like this can help ease them into the fundraising world.

5. Allow for Teams & Individuals to Participate

Sometimes there’s more fun and success in numbers! Allow your fundraisers to create a team of friends, family or coworkers and let them work their magic as a group. Utilize DonorView’s peer-to-peer fundraising elements and place a participant list on your website for everyone to keep track of team and individual progress!

6. Set Milestones/Incentives

Have some fun with your fundraisers by having them set goals along the way! You could also incentivize the individual or team who raises the most. This will give your peer-to-peer fundraisers an extra competitive boost to raise more! In DonorView, you can allow badges to display on fundraising pages once your supporter has met specific goals.

7. Feature Your Biggest Fundraisers

It’s always important to recognize the efforts of those fundraising on behalf of your organization. Take the time to feature and thank those who participated and saw great success by sharing them on social media or your website!

8. Remember to Have Fun!

It sounds cliche, but remember to make this way of fundraising fun for your supporters! Let your fundraisers get creative with their own peer-to-peer campaigns and teams. This is one of the ways supporters can take full control of fundraising efforts and set their own goals.

Tap into DonorView’s peer-to-peer fundraising functionality today and see how you can start raising more donations this upcoming event season!

Interested in seeing how DonorView can help more than just your peer-to-peer fundraisers? Schedule a demo today.



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