Find out how you can raise up to 60% more with 6 simple tricks.
Nonprofits face numerous challenges every day from volunteer management to constituent management, but perhaps no skill is more vital to a success of a nonprofit than fundraising. Fundraising is a critical skill that all nonprofits need to help them achieve their missions. Often nonprofits do not have massive teams to help with constituent outreach and collecting donations so I have compiled a list of 6 things you can do to raise more funds for your organization quickly and easily.
1) EMAIL MARKETING
Email marketing is a great way to engage with new and old constituents and keep them informed about what you are doing at your nonprofit. It can also be a very valuable tool for nonprofits to collect donations. Personalization of your email marketing has been shown to improve the reception of an email and prevent it from being caught by the spam filter. Explicitly asking for donations in your email with a call to action such as “Give Now!” or “Donate to the Cause” will help your donor navigate to your donation page without having to search.
2) PEER-TO-PEER CAMPAIGNS:
You do not need to be the only one who advocates for your nonprofit. You can mobilize your constituents and members to help raise money for your cause using a Peer-to-Peer Campaign. Help organize a charity fun-run or bake sale where your constituents can set up a page to help raise money for your cause. This is a powerful fundraising approach because much of the marketing a campaign is done by the constituent. These types of campaigns also help with unity and encourage recurring donations and donor retention.
3) TEXT-2-GIVE
Building a strong online presence is critical for a nonprofit, but one thing a lot of nonprofits forget is that there is a lot of potential to fundraise on mobile devices. One of the most effective ways to fundraise on mobile is through text-2-give campaigns. These work similarly to email marketing campaigns, but instead of sending an email you send a text message. You can drive donors right to your donation page right from the text. These are loved by donors because a donor does not need to do anything more than respond to a text. It streamlines the operation so that you can raise more and focus on what matters.
4) AUCTIONS
Auctions are a fun way for you to connect with your donors while still raising money. Setting up prize items not only allows your donors to help you raise money, but you can give them a gift in return. Auctions can also be great if you do not yet have the resources to host in person events. Silent auctions can be hosted remotely and have the ability to generate a large amount of funds for your organization. Try them out!
5) EVENTS
Both in person and online events can be extremely valuable to a nonprofit. Events like galas can be great networking events and your nonprofit can raise a lot of money through your event ticket sales. Additionally, event add-ons and ticket leveling can help you provide more value to your donors and raise more for your cause. In the “new normal” online events are becoming more popular than ever. Holding events like raffles can give you all the benefits of raising money through an event and still allow you to stay engaged and connected with your donors and constituents.
6) ONLINE DONATION FORMS
Making the process of donating easier has been shown in study after study to improve the ablility of nonprofits to fundraise. One of the most important tools to do this is an online donation page that has your branding and is easy to use. Donors expect their checkout experience to be similar to those of e-commerce websites like Amazon. This can also help with your general web presence and make it easier for donors to find you instead of you going to find them.
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