20 Ways You Can Use QR Codes to Increase Fundraising & Awareness

QR codes have taken the world by storm over the past few years. These square-shaped pixels have more power than you might think.

To give you some background, QR stands for “Quick Response.” A QR code is a square-shaped barcode that can be read easily by a digital device’s camera and lead to a digital link or item. This allows consumers to easily retrieve digital information without having to search or type out a long link.

There are SO many ways you can be using QR codes to generate more donations and awareness within your organization. With DonorView, you get a free QR code with every fundraising, event, auction page, etc. To find yours, simply go to the preview & publish tab and download the QR code.

Check out our list below to see how you can use your QR codes to increase donations and spread awareness today!

Marketing Materials

A QR code is a valuable tool when it comes to your marketing. Whether you physically send out letters or send out an email, including a QR code can be a real game changer when it comes to engaging your supporters for a fundraising campaign or an event. Here is a list of some ways you can use a QR code in your marketing.

• Fundraising Appeals
• Newsletters
• Emails
• Blogs
• Email Signature
• Brochures & Pamphlets
• Flyers
• Direct Mail
• Stickers
• Merchandise

In Your Community

Your community likely has means of communication via a community hub online or in person. Whether you create post a flyer with your organization’s mission and QR code or pass out items with your QR code on it — this is a definite way to generate some reach in your community!

• Newspaper
• Fliers
• Billboards
• Public Events
• Farmer’s Markets/Fairs
• Parades
• Local Businesses

At Your Events

In this digital age, your events should be accommodating for people to quickly and easily access your organization online. By utilizing QR codes at events, you open up the opportunity for online donations, bids and so much more.

• Event signs
• Auctions/Raffles
• Powerpoints

Any way you can spread your message in-person or online can be done with the power of a QR code! Get creative and use this simple way to start generating more donations and awareness for your organization.

Interested in a nonprofit software with the latest technology? Schedule a demo with DonorView today!